Whether you run a cafe, boutique or gym, interior signage is an essential part of your business. Not only can signs enhance your brand image, but they also help your clients and visitors find their way around. In fact, a well-placed sign can set the tone for the whole experience and make your customers feel welcome and at home. So, what are the best ways to design and create a stunning display? In this article, we’ll explore the latest signage trends and discover how you can use them to make a lasting impression on your visitors.
With consumers being exposed to tens of thousands of images and messages on a daily basis, minimalism is becoming a popular design philosophy in the signage industry. This style uses fewer colors, less ornate text and simpler logos to convey key branding messages quickly and effectively. This type of signage is easy on the eyes, allowing them to easily absorb and remember information.
In addition to minimalism, there’s a growing interest in more ornate and flamboyant designs. This trend sees creative designers look back to past design eras for inspiration and to incorporate retro influences into their modern signage displays. These types of signs can be fun and eye-catching, and they can be a great way to build brand recognition.
Another upcoming trend is the use of holographic films and digital displays. These types of visuals can be used to promote events and special offers, as well as displaying important customer or client data. They are available in a wide range of sizes and can be used both indoors and outdoors.
One of the most important considerations for any business is how they will address inclusivity and diversity issues in their signage and operations. This involves taking into account a number of factors, including how the company treats their staff and how they communicate with their visitors and clients. This can include anything from the colors and fonts used to the way in which a building is designed.
For example, a hair care retailer called Apolosophy created ingenious signage that interacts with its surrounding environment. When a train would rush by, their model’s hair would blow in the wind. This is a great way to create a unique, eye-catching and memorable display that shows your customers you’re thinking about them and their needs.
When it comes to implementing the newest interior signage trends, it’s important to work with an experienced and knowledgeable partner. At Fresno signs and graphics, our team of expert signage designers keep their fingers on the pulse and can provide you with the very best advice and guidance. Whether you’re looking for a full-scale redesign or just need some quick wayfinding signage, we can help you create the perfect look for your business. Get in touch with our friendly team today to discuss your options. We’re sure you won’t be disappointed.