Whether your business is small or large, you need to use every tool in the toolbox to attract new clients and keep existing ones. One such tool is customized apparel. This includes shirts, jackets, and hats that are embroidered or printed with your company logo to advertise. Personalized apparel works because it creates a connection between your customers and the brand. This helps businesses to develop brand recognition and increase their bottom line.
Embroidered clothing is very durable and can be worn over and over again. It is also very comfortable as it doesn’t rub against the skin like other methods of printing. It has a higher perceived value and it makes the person wearing it feel special that you took the time to personalize the garment just for them. It is also a lot less expensive than screen-printing.
As an apparel decorator or print shop, you may be missing out on a big opportunity for revenue by not offering embroidery services. Providing embroidered clothing can increase your average order size, your revenue per item and your profit. You can start by adding embroidery to your list of available services, and then promote it through your website and social media channels. Once you’ve added embroidery to your list of services, it’s important to understand what your customers need.
You should ask your clients what they need the embroidered apparel for and how often they will wear it. Then you can recommend the type of fabric and style that best suits their needs. For example, if they are planning to use it in colder weather, you can suggest a heavyweight cotton sweatshirt with a zip up front.
In 2017, the promotional products industry saw a significant sales increase, with double-digit gains for both large and small distributors. The increases were driven by a strong showing from the industry’s top producers. If you need high quality Salt Lake City embroidery and printing services make sure you hire the best such as Affordable-Printing.